A co-founder of Fit2Fill at Elstree Film & Television Studios in 2002, Georgina Sowerby is a former account director at Saatchi & Saatchi. She has presented commercial radio shows and premium podcasts, and in association with the Gilded Balloon has produced Edinburgh fringe showcase Best New Sketch Act. Georgina currently co-produces short films for Fit2Fill and manages live gigs and comedy writing courses for Downstairs at the Kings Head in London.